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Are You Growing Your Business Like THIS in 2010?

What are your marketing goals for 2010? Do you have an experienced copywriter who can help you achieve those goals?

It's not a rhetorical question.

Your success this year depends on how well you can beat your competition to your customers.

Think of your largest competitor. What is their marketing plan this year? Are they using online strategies to win new business?

If they know what they're doing, yes! If not, they simply are going to lose customers and lots of money to the company that is doing all of the right things online.

Don't you want to be that company?

Of course you do (this one's rhetorical)! This year Novo Writing is excited to offer our innovative Business Optimization Program (BOP). The BOP is an article marketing program that attracts customers who are already searching for your products and services online. It's the most powerful and effective way to connect with your target audience and drive them to your Web site.

Download the BOP brochure or visit the BOP Web page to learn more.

Several clients experienced the BOP's success in 2009, and will see even better results in 2010 as the program continues to gain momentum.

Some of the results for one BOP client include:
• Increasing the total number of Web site visits by 91% and the number of unique visitors by 30%
• Increasing the number of Web pages viewed per visit by 83%
• Ranking on the first page of Google for over 100 keywords relevant to the client's products and services
• Achieving first-page rankings for several Web site pages that didn't appear in search results prior to the BOP's implementation
• Saving the client money and increasing its exposure by repurposing the articles as email newsletters at no extra cost
And this is just the beginning. The BOP will continue to reap rewards each and every month.

Let us help drive tons of targeted traffic to your Web site this year. Make 2010 the year you get ahead--and stay ahead--with a proven online marketing program.

If you're serious about increasing your online exposure, Web site visitors, and sales in 2010, contact Novo Writing today. We can begin the BOP for your business this month.

As always, the consultation is FREE. We'll fill you in on all of the details so you can see how the BOP can grow your business.

Launch of Business Optimization Program (BOP)

In a press release we recently publicized the launch of Novo Writing’s Business Optimization Program (BOP) to increase clients’ exposure online and reach their target audience quickly and more effectively. The article marketing program is perfect for small businesses that want to attract customers who are already searching for their products and services online. The BOP helps clients drive more traffic to their Web sites and increase sales through a methodical process that understands, attracts, and persuades their target audience.

The BOP article marketing program includes:
• Performing keyword research to identify the keywords a client’s target audience is searching online to find the products and services they offer. Once keywords are determined for the ongoing article marketing campaign, clients can use them in their own social networking (such as Twitter, Facebook, LinkedIn, etc.) to attract the search engines and even more customers.
• Writing two unique, relevant, keyword-rich articles per month on topics of interest to the client’s target audience. Each strategic and compelling SEO article is written to “feed Google” and captivate customers.
• Submitting SEO articles to online directories where they are picked up by Google and other search engines to spread across the Internet. The reach of the BOP improves over time as more and more sites continue to add the SEO articles to their databases.
• Repurposing SEO articles as email newsletters clients can send to their mailing lists to multiply their marketing success. The BOP includes this newsletter service free of charge so clients can reach an even larger audience without spending any extra time or money.
• Tracking results so clients can measure the results of the BOP and overall SEO copywriting success.

Download the BOP brochure here.

Want to read the entire press release? Click here to view the “Los Angeles SEO Copywriting Firm Launches Article Marketing Program” press release.

5 Benefits of Hiring a Los Angeles Copywriter

As a premier Los Angeles copywriter, Novo Writing offers clients many comprehensive and integrated solutions to build brands and increase sales. Our SEO copywriting services are international, but we offer our Los Angeles copywriter services to increase:
1. Exposure Online: How many other Los Angeles copywriter services can get you more exposure online by strategically integrating article marketing, email marketing, SEO press releases, blogs, social networking, and more? Do the research! We have!
2. Target Audience Penetration: As your Los Angeles copywriter, after understanding your current and future marketing goals, we implement a customized SEO copywriting strategy to attract customers who are already searching for the products/services you offer.
3. Web Site Traffic: Our keyword-rich articles (and other online marketing copy) ultimately have one goal: drive more traffic to your Web site. Once they get to your site, our Los Angeles copywriter expertise converts visits into inquiries by offering a clear and persuasive call to action.
4. Expertise: Demonstrate your industry expertise online by letting your Los Angeles copywriter do the work for you. We research your industry and competitors, understand your philosophy and goals, and write copy that benefits your target audience. You are positioned as an expert, without having to write a word!
5. Sales: Ultimately, doesn’t it always come down to sales? As your Los Angeles copywriter, our sole goal is to increase your sales. We employ many different copywriting strategies to help you achieve your sales and marketing goals to beat your competitors to your customers.

With over twelve years of experience, our Los Angeles copywriter service is a perfect fit for any size company and type of industry. As a Los Angeles copywriter, we’ve written compelling copy for entrepreneurs to small businesses to large corporations.

We look forward to learning more about your business and how we can help you increase your exposure, reach your target audience quickly and more effectively, build your brand, and help you sell more products/services.

Contact your local Los Angeles copywriter at 714.335.5677 or via email at info@novowriting.com. Visit us online at www.novowriting.com.

10 Website Copywriting Tips

Powerful search engine optimized (SEO) Website copywriting can have a tremendous impact on your sales and marketing. Here are 10 Website copywriting tips to create a more effective Website and dramatically improve the way you do business online:

1. Keyword research: This is step one of Website copywriting. There are many excellent free and paid services online that you can use to identify what terms your target audience is searching to find your competitors online. Targeted keyword research plus strategic SEO Website copywriting equals better search rankings than your competition on Google and other search engines.
2. Headline: The headline is number two on my list, but it’s number one for SEO Website copywriting. You absolutely must include your keyword in the headline. If you don’t, it’s like putting up a “For Sale” sign without stating what’s for sale. For instance, if you had a 2008 Black Honda Accord for sale but your sign said “Car for Sale,” how much are you not communicating?
3. Keyword placement: In addition to the headline, your primary keyword should appear in the first one or two sentences, be sprinkled throughout the copy as much as possible without distracting from your message, and be included towards the end of the page.
4. Homepage copy: This is where we see some of the most problems with Website copywriting. You’ve undoubtedly seen sites with two sentences on the homepage, as well as sites with thousands of words on the homepage. Both strategies are unsuccessful. Too little copy doesn’t allow for keywords to be used and simply doesn’t persuade a visitor to take action. Too much copy can dilute important keywords, and usually bores a visitor into clicking away from the site quickly—a double whammy when you consider your Website copywriting goal was to attract the potential customer to your site with relevant keywords and then compel him/her to take some kind of action.
5. Persuasive copy: “Why am I here, and why do I care?” People are busy. No matter how great your site looks (put all the bells and whistles on it if you like), if the copy isn’t engaging they will very quickly move on to a competitor’s site. It’s that simple.
6. Bullets: This is an often overlooked aspect of Website copywriting. The search engines pay attention to bullets because they call-out important items, so include a keyword or two in your bullets as well. Bullets break up chunks of copy and make information easier to digest. Since many Web users are skimmers, they may only read the bullets anyway, so make sure you include key benefits of your products and services.
7. Customer-focused copy: “What’s in it for me?” Visitors to your Website don’t care about you. It’s the brutal truth. They care about your solutions to their problems. Your Website copywriting needs to reflect this fact. How does your product/service benefit them? Do they save money? Time? Get a unique product? Personal service? Give them the benefits before the features in your Website copywriting and they’ll be more likely to take action.
8. Subheads: Are your keywords in your subheads? The search engines recognize keywords in subheads to be more important and, like bullets, compelling subheads help break up the copy.
9. Strong call to action: Your Website copywriting isn’t complete without a persuasive call to action. Whether it’s asking the visitor to contact you for more information or to purchase a product on your site, the call to action needs to specifically state what you want them to do in a way that reminds them of the benefits of your products/services.
10. Metadata: After you’ve completed your Website copywriting, remember to provide your Web programmer/designer with the meta title, meta description, and keywords to include in the code for the search engines.

There’s still one question you need to ask yourself: What do I want my Website to accomplish? Figure that out, and you’ll know your Website copywriting strategy.

Want to learn more about Website copywriting so you can increase your exposure online, drive more targeted traffic to your Website, and increase sales? Call 714.335.5677 or email info@novowriting.com for your FREE Website copywriting consultation. Visit us online at www.novowriting.com.

SEO Press Release Marketing Pays Off

The success of SEO press release marketing continues to surprise me. Whatever the industry, whatever and wherever the client, we continue to achieve consistent page 1 of Google results for our clients’ targeted keywords! In the past month, Novo Writing’s SEO copywriting services have provided four clients with top rankings on the first page of Google and other search engines.

We thought we’d feature one client’s results because they ranked on page 1 of Google for 11 unique keyword phrases. (By the way, did you know that there are 552 million search results for “page 1 of Google”? Imagine being on page 1 of “page 1 of Google”!). Yes, you read that right: First-page rankings from 11 unique keyword phrases from only 1 SEO press release!

We rarely bare all and give you the raw results of our SEO press release copywriting results. But this is one of those posts.

Featured SEO Press Release Client: Tveten’s Auto Clinic:
Tveten’s Auto Clinic is an automotive service center based in Lakewood, Washington. Tveten’s was the first gas station to setup shop in Lakewood, WA in 1949. It’s still serving Lakewood’s automotive service and repair needs. Our SEO press release for Tveten’s Auto Clinic ranked on the first page of Google for the following 11 keyword phrases (recorded 9/8/09):

• “Car maintenance schedule” – ranked in the 4th and 8th positions on page 1
• “Lakewood WA automotive service” – ranked in the 4th and 9th positions on page 1
• “Lakewood WA auto service” – ranked in the 10th position on page 1
• “automotive service Lakewood WA” – ranked in the 4th and 8th positions on page 1
• “auto service in Lakewood WA” – ranked in the 8th position on page 1
• “Lakewood WA oil change” – ranked in the 10th position on page 1
• “Lakewood WA transmission flush” – ranked in the 1st position on page 1
• “Lakewood WA brake flush” – ranked in the 1st position on page 1
• “Lakewood WA power steering flush” – ranked in the 1st position on page 1
• “Lakewood WA cooling system flush” – ranked in the 1st position on page 1
• “Lakewood WA drive line service” – ranked in the 1st and 6th positions on page 1

Want these SEO press release results? Want to get more exposure online and greet your potential customers before they meet your competitors? Call us at 714.335.5677 or email info@novowriting.com.

8 Reasons You Need SEO Copywriting Services

Is search engine optimization (SEO) a part of your marketing vocabulary? More importantly, is it also an integral component of your overall marketing strategy? If you’re not cashing-in on all of the benefits of SEO copywriting services, your potential customers are likely finding your competitors online.

SEO copywriting is one of the most powerful tools to increase your exposure on the Internet and reach your target audience quickly and more effectively. When you regularly post new, compelling, and relevant information online, you dramatically improve your ability to be found by both search engines and human readers. You can dominate your competition in a short matter of time.

So, what’s the best way to achieve this online domination in your niche or industry? The first step is finding a firm you can trust that specializes in SEO copywriting services. If you’re reading this, you’ve already completed the first step. The next step is developing and implementing an SEO copywriting strategy. Novo Writing can help you realize your marketing goals every step of the way with our comprehensive SEO copywriting services.

8 Reasons Why SEO Copywriting Services Make Sense for Your Business:

1. Contracting with an SEO copywriting services firm is more cost-effective than hiring a marketing firm that may require high monthly expenditures to manage a campaign. To put it simply, you get more “bang for your buck” with an SEO copywriting services company like Novo Writing.
2. We know how to write persuasive copy to get your company and your products/services noticed by the search engines as well as human readers. Our SEO copywriting services and strategies attract the search engines to your optimized Web site, article, press release, blog, etc. Once they arrive, our persuasive SEO copy compels them to take action.
3. Consistency is key. Regular, relevant SEO copy increases your credibility with the search engines, expands your exposure, demonstrates your expertise in your field, and attracts more qualified prospects to your Web site.
4. Outsource and succeed. You get all of the benefits of exceptional SEO copywriting services without having to learn SEO copywriting techniques and strategies yourself. And you don’t have to worry about being a professional writer. We do it all for you.
5. Submitting and posting SEO articles, SEO press releases, blogs, etc. is included as part of our SEO copywriting services. We know all of the best directories to maximize your exposure online.
6. Link-building is critical. One of our most popular SEO copywriting services is article marketing. We’ll help build your link popularity and improve your search engine rankings through several proven SEO copywriting strategies.
7. In the long-term, SEO is far more effective than PPC (pay per click) advertising. Since SEO articles, SEO press releases, SEO blogs, etc. appear in organic search results, they “live” online forever. You only pay once for an SEO article to be crafted (and submitted to gain maximum exposure), for instance, whereas PPC inevitably forces you to pay for unqualified leads. These PPC visitors may only remain on your site for three seconds and then disappear. You pay anyway—every click, every time. With SEO copywriting services, you only pay once. Why pay for visitors when you can get regular traffic for a reasonable, one-time fee with reliable SEO copywriting services?
8. SEO copywriting services translate into proven marketing results. Novo Writing has a knack for getting our clients on page one of Google and other search engines for their targeted keywords. See what clients say about Novo Writing’s SEO copywriting services.

That’s eight. But it’s only the beginning. To learn more about the many benefits and various kinds of SEO copywriting services, contact Novo Writing at 714.335.5677 or via email at info@novowriting.com. Visit us online at www.novowriting.com.