Get Multiple Exposure Online
Friday, April 10, 2009
Multiple exposure marketing, or what I’ve also referred to as a form of momentum marketing, works by reaching your target audience wherever they may be by using various forms of marketing communications.
The Internet and the use of search engine optimization (SEO) make reaching your potential customers easier than ever before. You can get multiple exposure online through your Web site, press releases, articles, blogs, email marketing, and many other ways. Your customers exist “offline” as well, of course, so a sound marketing campaign may also include printed marketing materials such as direct mail, brochures, flyers, etc.
To simplify things, let’s just focus on some of the ways multiple exposure marketing can really get your business noticed online. The good news is that very small campaigns can reap big rewards.
Case in Point:
A client of mine had a Web site and a blog. Unfortunately, since the Web site was not optimized, very few people found her online. She needed to reach out to her soon-to-be customers online. To do so we implemented a small online press release campaign. I wrote three SEO press releases that were submitted online over the course of six weeks. Each targeted a specific area of her expertise.
The results? The press release campaign:
• Increased visitors to the Web site by more than 200%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business
We could get even better results by also implementing an email marketing campaign, submitting SEO articles to online article databases, utilizing social media marketing, etc.
Every marketing communication increases your exposure online (especially when you effectively utilize SEO). If you give your potential customers multiple ways to find you online, they WILL find you. And, if they like what they find, they’ll buy from you.
The bottom line . . . is your bottom line. Multiple exposure marketing can multiply your sales.
Want to chat? You can find me online in multiple places, but here are a few:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook
The Internet and the use of search engine optimization (SEO) make reaching your potential customers easier than ever before. You can get multiple exposure online through your Web site, press releases, articles, blogs, email marketing, and many other ways. Your customers exist “offline” as well, of course, so a sound marketing campaign may also include printed marketing materials such as direct mail, brochures, flyers, etc.
To simplify things, let’s just focus on some of the ways multiple exposure marketing can really get your business noticed online. The good news is that very small campaigns can reap big rewards.
Case in Point:
A client of mine had a Web site and a blog. Unfortunately, since the Web site was not optimized, very few people found her online. She needed to reach out to her soon-to-be customers online. To do so we implemented a small online press release campaign. I wrote three SEO press releases that were submitted online over the course of six weeks. Each targeted a specific area of her expertise.
The results? The press release campaign:
• Increased visitors to the Web site by more than 200%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business
We could get even better results by also implementing an email marketing campaign, submitting SEO articles to online article databases, utilizing social media marketing, etc.
Every marketing communication increases your exposure online (especially when you effectively utilize SEO). If you give your potential customers multiple ways to find you online, they WILL find you. And, if they like what they find, they’ll buy from you.
The bottom line . . . is your bottom line. Multiple exposure marketing can multiply your sales.
Want to chat? You can find me online in multiple places, but here are a few:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Labels: momentum marketing, multiple exposure marketing, online marketing campaign, search engine optimization, SEO, SEO articles, SEO copywriting, SEO press releases
2 Comments:
Great post! I'll definitely emulate your suggestions...
I missed you mentioning youTube and other video sites, linkedIn, etc., all which are additional great ways to reach clients (right?)
Great post! I'll definitely emulate your suggestions...
I missed you mentioning youTube and other video sites, linkedIn, etc., all which are additional great ways to reach clients (right?)
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