What Is Momentum Marketing Anyway?

In a previous blog post I mentioned that I’d be writing about momentum marketing—what it is, how to implement a strategy for your business, etc. I’m going to break up the topic into several bite-size blog posts, so check back often for updates.

To generate the maximum amount of awareness for your business and products/services, you need to capitalize on the marketing power of multiple exposure. Multiple exposure means creating multiple marketing pieces and then disseminating them to multiple mediums.

It’s not enough to JUST have a Web site or JUST a brochure or JUST a press release. You WILL sell more products and services if you cross-pollinate your marketing message across many complementary sources (both online and offline). To put it plainly, you need to be “all things to all people.” That is to say that your customers will find you in many different ways IF you give them the opportunity.

So, how does this all add up? Momentum marketing is the act of utilizing multiple methods of communicating your marketing message (be it through your Web site, direct mail campaign, brochure, press release, email marketing, etc.) to reach your customers wherever they may be.

You can make your business and products/services ubiquitous both online and offline.

We’ll talk about how it works next time. In the meantime, check out the Novo (soon to be revamped) Web site. Visit the Portfolio page to see examples of how we can market your business with powerful copywriting that gets results.