Novo Helps Client Drive More Traffic to Its Web Site With Internet Press Releases

Novo recently completed a case study demonstrating the results of an Internet press release campaign with Hansten Healthcare, a healthcare firm dedicated to transforming organizations through relationship enhancement and skill development.

Our Internet press release campaign utilized search engine optimization (SEO) techniques and helped Hansten Healthcare rank highly in search engines results. This created an increase of “qualified” traffic to the company’s Web site. The secondary—-and most important—-effect was that Hansten Healthcare was able to close the deal on many of the prospects that visited the site as a direct result of dramatically improving the exposure of the firm and its innovative service offering.

Highlights of the Internet press release campaign include:
• Increased visitors to the Web site by 220%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business
• Increased book sales

Read the entire Internet press release campaign case study.

Want to see what Novo can do for you?

Contact us at 714.335.5677 or via email at info@novowriting.com.

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We've had loads of success getting businesses cost-effective exposure online. In many cases our search engine optimized press releases, articles, and other forms of online marketing communications have ranked on the first page of Google and other search engines.

This unique kind of exposure gets potential customers to click over to your Web site. But then the real challenge begins: Are they going to stay on your site or click away to a competitor's site?

Does your Web site compel them to pick up the phone, email you, sign up for your newsletter, or do whatever else you want them to do?

Curious? You should be. Your sales are counting on it.

For a limited time Novo is offering a FREE consultation to review your homepage and provide you with recommendations on how to improve it. If you like our ideas and see how we can add value to your business, we can talk about ways to maximize your exposure online.

This could include updating your Web site and doing some multiple exposure marketing activities with press releases, articles, blogs, and case studies to get you more publicity and drive more traffic to your site.

We'll work with you to determine which strategy is the most effective for your business. Then we'll implement a targeted online marketing campaign that gets results.

If you or someone you know could benefit from a FREE homepage analysis, including the structure of the copy, page elements, and how to make it more compelling to your customers AND the search engines, please contact Scott Siders at 714.335.5677 or via email at scott@novowriting.com.

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Web site: www.novowriting.com
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SEO Copywriting Article Jumps to #1 Position on Google

More SEO copywriting success to report: With the help of Internet marketing guru Gregg Towsley, a SEO copywriting article I wrote for one of his clients ranks in the #1 position on the first page of Google when you search for the specific key phrase.

Can you guess the exact keyword phrase for this article?

This follows in the footsteps of another recent SEO copywriting article I wrote for a different client that ranked on the first page of Google. It reached the 9th position on the first page of Google.

More to come!

SEO Success

The power of search engine optimization (SEO) article writing to improve a business' ranking on Internet keyword searches became very evident for one company today. A recent SEO article Novo wrote for a company put them on the first page of Google for the specific key phrase. This is the first time the company made it to the first page of Google so, needless to say, they are excited about all of the additional traffic that is now being driven to their Web site.

More Web traffic usually means more sales, so I hope they're able to convert all of their new visitors into loyal customers. Writing for the Web is so satisfying because you can very quickly see the results of marketing efforts.

Check out the article here.

Want more people to visit your Web site? Contact Novo today to see how we can help increase traffic to your Web site. Call 714.335.5677 or email info@novowriting.com.