Novo Helps Client Drive More Traffic to Its Web Site With Internet Press Releases

Novo recently completed a case study demonstrating the results of an Internet press release campaign with Hansten Healthcare, a healthcare firm dedicated to transforming organizations through relationship enhancement and skill development.

Our Internet press release campaign utilized search engine optimization (SEO) techniques and helped Hansten Healthcare rank highly in search engines results. This created an increase of “qualified” traffic to the company’s Web site. The secondary—-and most important—-effect was that Hansten Healthcare was able to close the deal on many of the prospects that visited the site as a direct result of dramatically improving the exposure of the firm and its innovative service offering.

Highlights of the Internet press release campaign include:
• Increased visitors to the Web site by 220%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business
• Increased book sales

Read the entire Internet press release campaign case study.

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