8 Reasons You Need SEO Copywriting Services

Is search engine optimization (SEO) a part of your marketing vocabulary? More importantly, is it also an integral component of your overall marketing strategy? If you’re not cashing-in on all of the benefits of SEO copywriting services, your potential customers are likely finding your competitors online.

SEO copywriting is one of the most powerful tools to increase your exposure on the Internet and reach your target audience quickly and more effectively. When you regularly post new, compelling, and relevant information online, you dramatically improve your ability to be found by both search engines and human readers. You can dominate your competition in a short matter of time.

So, what’s the best way to achieve this online domination in your niche or industry? The first step is finding a firm you can trust that specializes in SEO copywriting services. If you’re reading this, you’ve already completed the first step. The next step is developing and implementing an SEO copywriting strategy. Novo Writing can help you realize your marketing goals every step of the way with our comprehensive SEO copywriting services.

8 Reasons Why SEO Copywriting Services Make Sense for Your Business:

1. Contracting with an SEO copywriting services firm is more cost-effective than hiring a marketing firm that may require high monthly expenditures to manage a campaign. To put it simply, you get more “bang for your buck” with an SEO copywriting services company like Novo Writing.
2. We know how to write persuasive copy to get your company and your products/services noticed by the search engines as well as human readers. Our SEO copywriting services and strategies attract the search engines to your optimized Web site, article, press release, blog, etc. Once they arrive, our persuasive SEO copy compels them to take action.
3. Consistency is key. Regular, relevant SEO copy increases your credibility with the search engines, expands your exposure, demonstrates your expertise in your field, and attracts more qualified prospects to your Web site.
4. Outsource and succeed. You get all of the benefits of exceptional SEO copywriting services without having to learn SEO copywriting techniques and strategies yourself. And you don’t have to worry about being a professional writer. We do it all for you.
5. Submitting and posting SEO articles, SEO press releases, blogs, etc. is included as part of our SEO copywriting services. We know all of the best directories to maximize your exposure online.
6. Link-building is critical. One of our most popular SEO copywriting services is article marketing. We’ll help build your link popularity and improve your search engine rankings through several proven SEO copywriting strategies.
7. In the long-term, SEO is far more effective than PPC (pay per click) advertising. Since SEO articles, SEO press releases, SEO blogs, etc. appear in organic search results, they “live” online forever. You only pay once for an SEO article to be crafted (and submitted to gain maximum exposure), for instance, whereas PPC inevitably forces you to pay for unqualified leads. These PPC visitors may only remain on your site for three seconds and then disappear. You pay anyway—every click, every time. With SEO copywriting services, you only pay once. Why pay for visitors when you can get regular traffic for a reasonable, one-time fee with reliable SEO copywriting services?
8. SEO copywriting services translate into proven marketing results. Novo Writing has a knack for getting our clients on page one of Google and other search engines for their targeted keywords. See what clients say about Novo Writing’s SEO copywriting services.

That’s eight. But it’s only the beginning. To learn more about the many benefits and various kinds of SEO copywriting services, contact Novo Writing at 714.335.5677 or via email at info@novowriting.com. Visit us online at www.novowriting.com.

Why and How to Write a Case Study for Your Business

Do you use case studies to get more clients? Do you know how to write a case study?

Case studies should be a part of your marketing tool bag. They can increase your exposure, impress your clients with your expertise, and help you sell more products and services.

Why Should I Write a Case Study?
Case studies are extremely powerful. Other than a client testimonial, there are few marketing strategies that are more effective in turning prospects into clients. Case studies:
• Tell the story of how you solve problems for your clients
• Build your brand and credibility
• Demonstrate measurable results
• Show clients your commitment to their success
• Serve as client endorsements

Case Studies Are Persuasive Online and Offline
Case studies are perfect for both online and offline marketing. Use keyword-rich case studies online to reach your target audience and demonstrate your expertise. Print the case study and include it in your press kit or other “leave-behind” marketing materials when you meet with your clients.

How Do I Write a Case Study?
Write a case study in three steps:
1. The Challenge: In a paragraph or two describe the specific challenge your client was facing.
2. The Solution: In two to three paragraphs discuss how you delivered a specific solution that solved the client’s challenge.
3. The Results: Report the measurable results of your solution. This is the most important part of the case study. You’ll have to get some of this information from your client but, believe me, your client will be happy to provide you with these stats when they see the value you’ve delivered. For maximum effectiveness, include a quote from the client touting the success of your solution.

Make Your Case With Case Studies
Case study marketing is not as well known (or employed as much) as article marketing, press release marketing, email marketing, and blogs. But it’s even more effective. Although these other marketing efforts are more popular, case studies are an incredibly successful way to position yourself as an expert in your field.

Want to impress your prospects? Want to convince your clients to buy your products and services with confidence? Consider case studies to literally make your case.

Internet Marketing Case Study
Novo recently wrote a case study on the success of our partnership with WSI Quality Solutions on an Internet marketing campaign for one of its clients. Novo’s SEO articles ranked on the first page of Google and other search engines, which increased the company’s online exposure and drove more traffic to its Web site. Check out the Internet marketing case study to see the amazing results.

Ready to Get Started?
Want to see how Novo can write compelling case studies to build your brand, demonstrate your expertise, and sell more products and services? Contact us today at 714.335.5677 or via email at info@novowriting.com for a FREE consultation.

Visit us online: www.novowriting.com
Follow us on Twitter.
Connect with us on LinkedIn.

Get Multiple Exposure Online

Multiple exposure marketing, or what I’ve also referred to as a form of momentum marketing, works by reaching your target audience wherever they may be by using various forms of marketing communications.

The Internet and the use of search engine optimization (SEO) make reaching your potential customers easier than ever before. You can get multiple exposure online through your Web site, press releases, articles, blogs, email marketing, and many other ways. Your customers exist “offline” as well, of course, so a sound marketing campaign may also include printed marketing materials such as direct mail, brochures, flyers, etc.

To simplify things, let’s just focus on some of the ways multiple exposure marketing can really get your business noticed online. The good news is that very small campaigns can reap big rewards.

Case in Point:
A client of mine had a Web site and a blog. Unfortunately, since the Web site was not optimized, very few people found her online. She needed to reach out to her soon-to-be customers online. To do so we implemented a small online press release campaign. I wrote three SEO press releases that were submitted online over the course of six weeks. Each targeted a specific area of her expertise.

The results? The press release campaign:
• Increased visitors to the Web site by more than 200%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business

We could get even better results by also implementing an email marketing campaign, submitting SEO articles to online article databases, utilizing social media marketing, etc.

Every marketing communication increases your exposure online (especially when you effectively utilize SEO). If you give your potential customers multiple ways to find you online, they WILL find you. And, if they like what they find, they’ll buy from you.

The bottom line . . . is your bottom line. Multiple exposure marketing can multiply your sales.

Want to chat? You can find me online in multiple places, but here are a few:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook