Are You Growing Your Business Like THIS in 2010?

What are your marketing goals for 2010? Do you have an experienced copywriter who can help you achieve those goals?

It's not a rhetorical question.

Your success this year depends on how well you can beat your competition to your customers.

Think of your largest competitor. What is their marketing plan this year? Are they using online strategies to win new business?

If they know what they're doing, yes! If not, they simply are going to lose customers and lots of money to the company that is doing all of the right things online.

Don't you want to be that company?

Of course you do (this one's rhetorical)! This year Novo Writing is excited to offer our innovative Business Optimization Program (BOP). The BOP is an article marketing program that attracts customers who are already searching for your products and services online. It's the most powerful and effective way to connect with your target audience and drive them to your Web site.

Download the BOP brochure or visit the BOP Web page to learn more.

Several clients experienced the BOP's success in 2009, and will see even better results in 2010 as the program continues to gain momentum.

Some of the results for one BOP client include:
• Increasing the total number of Web site visits by 91% and the number of unique visitors by 30%
• Increasing the number of Web pages viewed per visit by 83%
• Ranking on the first page of Google for over 100 keywords relevant to the client's products and services
• Achieving first-page rankings for several Web site pages that didn't appear in search results prior to the BOP's implementation
• Saving the client money and increasing its exposure by repurposing the articles as email newsletters at no extra cost
And this is just the beginning. The BOP will continue to reap rewards each and every month.

Let us help drive tons of targeted traffic to your Web site this year. Make 2010 the year you get ahead--and stay ahead--with a proven online marketing program.

If you're serious about increasing your online exposure, Web site visitors, and sales in 2010, contact Novo Writing today. We can begin the BOP for your business this month.

As always, the consultation is FREE. We'll fill you in on all of the details so you can see how the BOP can grow your business.

Novo Helps Client Skyrocket to the #1 Position on Google

Novo recently wrote an SEO press release for Plaza Automotive Center announcing its honor of being named Business of the Year by the San Pedro Rotary Club. The SEO press release also strategically promoted many of the shop’s services.

Just a few days after being posted online, the SEO press release appeared in the #1 and #5 positions in a Google search for the targeted keyword phrase. The SEO press release continues to appear in several other top 10 positions in search results for many secondary keyword phrases.

We can’t promise a #1 ranking, of course, but we can guarantee that we’ll work hard to develop an online strategy that increases your exposure. Whether it’s press releases, article marketing¸ blogs, email marketing, or other proven methods of reaching your customers online, Novo writes compelling SEO copy that gets results. We help search engines find you and we make it easier for you to turn strangers into customers.

Get a FREE Web Site Consultation

We've had loads of success getting businesses cost-effective exposure online. In many cases our search engine optimized press releases, articles, and other forms of online marketing communications have ranked on the first page of Google and other search engines.

This unique kind of exposure gets potential customers to click over to your Web site. But then the real challenge begins: Are they going to stay on your site or click away to a competitor's site?

Does your Web site compel them to pick up the phone, email you, sign up for your newsletter, or do whatever else you want them to do?

Curious? You should be. Your sales are counting on it.

For a limited time Novo is offering a FREE consultation to review your homepage and provide you with recommendations on how to improve it. If you like our ideas and see how we can add value to your business, we can talk about ways to maximize your exposure online.

This could include updating your Web site and doing some multiple exposure marketing activities with press releases, articles, blogs, and case studies to get you more publicity and drive more traffic to your site.

We'll work with you to determine which strategy is the most effective for your business. Then we'll implement a targeted online marketing campaign that gets results.

If you or someone you know could benefit from a FREE homepage analysis, including the structure of the copy, page elements, and how to make it more compelling to your customers AND the search engines, please contact Scott Siders at 714.335.5677 or via email at scott@novowriting.com.

Connect with us online:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook: Scott Siders on Facebook

Get Multiple Exposure Online

Multiple exposure marketing, or what I’ve also referred to as a form of momentum marketing, works by reaching your target audience wherever they may be by using various forms of marketing communications.

The Internet and the use of search engine optimization (SEO) make reaching your potential customers easier than ever before. You can get multiple exposure online through your Web site, press releases, articles, blogs, email marketing, and many other ways. Your customers exist “offline” as well, of course, so a sound marketing campaign may also include printed marketing materials such as direct mail, brochures, flyers, etc.

To simplify things, let’s just focus on some of the ways multiple exposure marketing can really get your business noticed online. The good news is that very small campaigns can reap big rewards.

Case in Point:
A client of mine had a Web site and a blog. Unfortunately, since the Web site was not optimized, very few people found her online. She needed to reach out to her soon-to-be customers online. To do so we implemented a small online press release campaign. I wrote three SEO press releases that were submitted online over the course of six weeks. Each targeted a specific area of her expertise.

The results? The press release campaign:
• Increased visitors to the Web site by more than 200%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business

We could get even better results by also implementing an email marketing campaign, submitting SEO articles to online article databases, utilizing social media marketing, etc.

Every marketing communication increases your exposure online (especially when you effectively utilize SEO). If you give your potential customers multiple ways to find you online, they WILL find you. And, if they like what they find, they’ll buy from you.

The bottom line . . . is your bottom line. Multiple exposure marketing can multiply your sales.

Want to chat? You can find me online in multiple places, but here are a few:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook

SEO Copywriting Article Jumps to #1 Position on Google

More SEO copywriting success to report: With the help of Internet marketing guru Gregg Towsley, a SEO copywriting article I wrote for one of his clients ranks in the #1 position on the first page of Google when you search for the specific key phrase.

Can you guess the exact keyword phrase for this article?

This follows in the footsteps of another recent SEO copywriting article I wrote for a different client that ranked on the first page of Google. It reached the 9th position on the first page of Google.

More to come!