Novo Helps Client Skyrocket to the #1 Position on Google

Novo recently wrote an SEO press release for Plaza Automotive Center announcing its honor of being named Business of the Year by the San Pedro Rotary Club. The SEO press release also strategically promoted many of the shop’s services.

Just a few days after being posted online, the SEO press release appeared in the #1 and #5 positions in a Google search for the targeted keyword phrase. The SEO press release continues to appear in several other top 10 positions in search results for many secondary keyword phrases.

We can’t promise a #1 ranking, of course, but we can guarantee that we’ll work hard to develop an online strategy that increases your exposure. Whether it’s press releases, article marketing¸ blogs, email marketing, or other proven methods of reaching your customers online, Novo writes compelling SEO copy that gets results. We help search engines find you and we make it easier for you to turn strangers into customers.

Use Your News: Get More Exposure With Press Releases

I recently attended a Webinar presented by Dana Willhoit, CEO of The Press Release Site (www.thepressreleasesite.com) and expert on press releases. The topic was “How to Use Your News to Grow Your Business.”

She brought up some great points and shared tips and tricks (many of which I use when writing press releases and other marketing materials for my own clients) on fool-proof ways to increase your exposure online. Dana echoed what I’ve mentioned to my clients and in a previous blog post on getting more publicity: You can create your own news!

How Do I Create My Own News?
You don’t have to release a new product or service, acquire a large new customer, or appoint a new executive to have a reason to publish press releases about your company online. Whether you’re a business of 1, 10, 100, or more, even small businesses can regularly produce relevant press releases to build their brand. You simply need a news angle.

News Angles
So, where do you find news angles? They’re everywhere. Check Google News, Yahoo! News, daily newspapers (the ones that leave black newsprint on your hands—yes, they’re still around), cable news, magazines, trade journals, etc. Keep an eye out for anything to which you can tie your news. These can vary from entertainment industry gossip to serious international news stories. Find a news story from which you can draw a parallel to some aspect of your business, and you have some timely news!

For instance, if you sell metal sheds and are wondering how you can get more publicity for your business, take a look at a benefit of your product and tie it to something in the news. The new Terminator movie is coming out soon. If you sell metal sheds, your news angle could be that your sheds are as indestructible as the Terminator. If you used the keywords right, your press releases could pop-up online in places you never would have imagined!

If you’re having difficulty tying your company and/or product to something in the news, create your own news angle. You could:
• Hold a contest and give away a product/service
• Sponsor an event and report on its success
• Do a poll on something in your industry or on one of your products/services
• Present a free seminar or Webinar
• Do a raffle for charity
• Offer a special for holidays

Writing Your Press Releases
There are several important facets to writing effective press releases, but I’ll stick to a few main ideas as they relate to search engines and search engine optimization (SEO). A few tips on keywords in your press releases:
• Use your keyword in the headline and towards the end of the first sentence. If it doesn’t “fit” in the first sentence, make sure it at least appears in the first paragraph.
• Spread your keyword throughout the body of your press releases, using it three to six times (depending on the length of the press release). You want your press releases to be keyword-rich so the search engines can find you, but you also need to make sure you don’t jam your keywords into your press releases so much that they become distracting to your human readers.
• Make your keywords bold. The search engines like this and it draws your readers’ eyes to the primary topic of your press release.

The moral of the story: You can create awareness for your products/services, increase your brand’s exposure, drive more potential customers to your Web site, and sell more products/services when you make your own news!

Need help finding what’s newsworthy about your business? No problem. Give Novo a few minutes of your time and I bet we can find several reasons why your business should be in the news. Contact us at 714.335.5677 or via email at scott@novowriting.com.

Novo Helps Client Drive More Traffic to Its Web Site With Internet Press Releases

Novo recently completed a case study demonstrating the results of an Internet press release campaign with Hansten Healthcare, a healthcare firm dedicated to transforming organizations through relationship enhancement and skill development.

Our Internet press release campaign utilized search engine optimization (SEO) techniques and helped Hansten Healthcare rank highly in search engines results. This created an increase of “qualified” traffic to the company’s Web site. The secondary—-and most important—-effect was that Hansten Healthcare was able to close the deal on many of the prospects that visited the site as a direct result of dramatically improving the exposure of the firm and its innovative service offering.

Highlights of the Internet press release campaign include:
• Increased visitors to the Web site by 220%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business
• Increased book sales

Read the entire Internet press release campaign case study.

Want to see what Novo can do for you?

Contact us at 714.335.5677 or via email at info@novowriting.com.

Get a FREE Web Site Consultation

We've had loads of success getting businesses cost-effective exposure online. In many cases our search engine optimized press releases, articles, and other forms of online marketing communications have ranked on the first page of Google and other search engines.

This unique kind of exposure gets potential customers to click over to your Web site. But then the real challenge begins: Are they going to stay on your site or click away to a competitor's site?

Does your Web site compel them to pick up the phone, email you, sign up for your newsletter, or do whatever else you want them to do?

Curious? You should be. Your sales are counting on it.

For a limited time Novo is offering a FREE consultation to review your homepage and provide you with recommendations on how to improve it. If you like our ideas and see how we can add value to your business, we can talk about ways to maximize your exposure online.

This could include updating your Web site and doing some multiple exposure marketing activities with press releases, articles, blogs, and case studies to get you more publicity and drive more traffic to your site.

We'll work with you to determine which strategy is the most effective for your business. Then we'll implement a targeted online marketing campaign that gets results.

If you or someone you know could benefit from a FREE homepage analysis, including the structure of the copy, page elements, and how to make it more compelling to your customers AND the search engines, please contact Scott Siders at 714.335.5677 or via email at scott@novowriting.com.

Connect with us online:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook: Scott Siders on Facebook

Get Multiple Exposure Online

Multiple exposure marketing, or what I’ve also referred to as a form of momentum marketing, works by reaching your target audience wherever they may be by using various forms of marketing communications.

The Internet and the use of search engine optimization (SEO) make reaching your potential customers easier than ever before. You can get multiple exposure online through your Web site, press releases, articles, blogs, email marketing, and many other ways. Your customers exist “offline” as well, of course, so a sound marketing campaign may also include printed marketing materials such as direct mail, brochures, flyers, etc.

To simplify things, let’s just focus on some of the ways multiple exposure marketing can really get your business noticed online. The good news is that very small campaigns can reap big rewards.

Case in Point:
A client of mine had a Web site and a blog. Unfortunately, since the Web site was not optimized, very few people found her online. She needed to reach out to her soon-to-be customers online. To do so we implemented a small online press release campaign. I wrote three SEO press releases that were submitted online over the course of six weeks. Each targeted a specific area of her expertise.

The results? The press release campaign:
• Increased visitors to the Web site by more than 200%
• Ranked on the first page of Google for the targeted keyword phrases
• Doubled the number of new business leads the firm received compared to other marketing efforts during the same period
• Generated leads in new regions that resulted in new business

We could get even better results by also implementing an email marketing campaign, submitting SEO articles to online article databases, utilizing social media marketing, etc.

Every marketing communication increases your exposure online (especially when you effectively utilize SEO). If you give your potential customers multiple ways to find you online, they WILL find you. And, if they like what they find, they’ll buy from you.

The bottom line . . . is your bottom line. Multiple exposure marketing can multiply your sales.

Want to chat? You can find me online in multiple places, but here are a few:
Web site: www.novowriting.com
LinkedIn: www.linkedin.com/in/novowriting
Twitter: www.twitter.com/scottsiders
Facebook

SEO Copywriting Article Jumps to #1 Position on Google

More SEO copywriting success to report: With the help of Internet marketing guru Gregg Towsley, a SEO copywriting article I wrote for one of his clients ranks in the #1 position on the first page of Google when you search for the specific key phrase.

Can you guess the exact keyword phrase for this article?

This follows in the footsteps of another recent SEO copywriting article I wrote for a different client that ranked on the first page of Google. It reached the 9th position on the first page of Google.

More to come!

SEO Success

The power of search engine optimization (SEO) article writing to improve a business' ranking on Internet keyword searches became very evident for one company today. A recent SEO article Novo wrote for a company put them on the first page of Google for the specific key phrase. This is the first time the company made it to the first page of Google so, needless to say, they are excited about all of the additional traffic that is now being driven to their Web site.

More Web traffic usually means more sales, so I hope they're able to convert all of their new visitors into loyal customers. Writing for the Web is so satisfying because you can very quickly see the results of marketing efforts.

Check out the article here.

Want more people to visit your Web site? Contact Novo today to see how we can help increase traffic to your Web site. Call 714.335.5677 or email info@novowriting.com.