Why and How to Write a Case Study for Your Business

Do you use case studies to get more clients? Do you know how to write a case study?

Case studies should be a part of your marketing tool bag. They can increase your exposure, impress your clients with your expertise, and help you sell more products and services.

Why Should I Write a Case Study?
Case studies are extremely powerful. Other than a client testimonial, there are few marketing strategies that are more effective in turning prospects into clients. Case studies:
• Tell the story of how you solve problems for your clients
• Build your brand and credibility
• Demonstrate measurable results
• Show clients your commitment to their success
• Serve as client endorsements

Case Studies Are Persuasive Online and Offline
Case studies are perfect for both online and offline marketing. Use keyword-rich case studies online to reach your target audience and demonstrate your expertise. Print the case study and include it in your press kit or other “leave-behind” marketing materials when you meet with your clients.

How Do I Write a Case Study?
Write a case study in three steps:
1. The Challenge: In a paragraph or two describe the specific challenge your client was facing.
2. The Solution: In two to three paragraphs discuss how you delivered a specific solution that solved the client’s challenge.
3. The Results: Report the measurable results of your solution. This is the most important part of the case study. You’ll have to get some of this information from your client but, believe me, your client will be happy to provide you with these stats when they see the value you’ve delivered. For maximum effectiveness, include a quote from the client touting the success of your solution.

Make Your Case With Case Studies
Case study marketing is not as well known (or employed as much) as article marketing, press release marketing, email marketing, and blogs. But it’s even more effective. Although these other marketing efforts are more popular, case studies are an incredibly successful way to position yourself as an expert in your field.

Want to impress your prospects? Want to convince your clients to buy your products and services with confidence? Consider case studies to literally make your case.

Internet Marketing Case Study
Novo recently wrote a case study on the success of our partnership with WSI Quality Solutions on an Internet marketing campaign for one of its clients. Novo’s SEO articles ranked on the first page of Google and other search engines, which increased the company’s online exposure and drove more traffic to its Web site. Check out the Internet marketing case study to see the amazing results.

Ready to Get Started?
Want to see how Novo can write compelling case studies to build your brand, demonstrate your expertise, and sell more products and services? Contact us today at 714.335.5677 or via email at info@novowriting.com for a FREE consultation.

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Share Your Success Stories

Have you helped a client save money? Has your service improved the way a client does business? Has your product solved a client problem?

If you’re in business, there’s a good chance you’ve made a positive impact in the lives of your clients. Even if the above examples don’t directly apply to your business, you probably have your own story of how you achieved success with clients in meaningful ways. Why not share that success in a powerful, well-written case study?

How Do They Work?

Case studies are excellent marketing tools because they enable you to demonstrate your expertise in a very specific and measurable way. They give you the opportunity to tell a compelling story of how you solved a client’s problem, and provide statistically-relevant “evidence” to support your “case.” When they read your case studies, prospects very quickly understand the value you provide and are more likely to purchase your products and/or services.

The Novo Difference

Novo energizes your success story to dynamically communicate your client’s business challenge and sell your solution. Our case studies strengthen your brand, promote you as a business that takes action to help your clients and, ultimately, influence client buying decisions. Novo’s goal is to turn your potential clients into loyal clients for life.

But Novo doesn’t just write great case studies for our clients. We don’t just “report” the news. We “make” the news as well. Click here to read a short case study on how a Novo email marketing solution helped a client drive more traffic to its Web site.

What Do I Do With My Case Study After Novo Writes It?

There are many ways to use case studies as effective, results-driven marketing collateral. One of the best ways to gain the most exposure for your case study is to put it on your Web site as a downloadable PDF. Make it a free gift when people register on your site so you can quickly and easily grow your mailing list. You can also print it up and distribute it at client meetings, add it to your media kit, include it in a direct mail campaign, etc.

Now What?

The opportunities are endless. Time is not. For a limited time, Novo is offering 10% off the project cost of a case study for your business. Do you have a success story? Want to share it with the world and "wow" prospects? Contact Novo today at 714.335.5677, email us at info@novowriting.com, or visit us online at www.novowriting.com.