What Is Momentum Marketing Anyway?

In a previous blog post I mentioned that I’d be writing about momentum marketing—what it is, how to implement a strategy for your business, etc. I’m going to break up the topic into several bite-size blog posts, so check back often for updates.

To generate the maximum amount of awareness for your business and products/services, you need to capitalize on the marketing power of multiple exposure. Multiple exposure means creating multiple marketing pieces and then disseminating them to multiple mediums.

It’s not enough to JUST have a Web site or JUST a brochure or JUST a press release. You WILL sell more products and services if you cross-pollinate your marketing message across many complementary sources (both online and offline). To put it plainly, you need to be “all things to all people.” That is to say that your customers will find you in many different ways IF you give them the opportunity.

So, how does this all add up? Momentum marketing is the act of utilizing multiple methods of communicating your marketing message (be it through your Web site, direct mail campaign, brochure, press release, email marketing, etc.) to reach your customers wherever they may be.

You can make your business and products/services ubiquitous both online and offline.

We’ll talk about how it works next time. In the meantime, check out the Novo (soon to be revamped) Web site. Visit the Portfolio page to see examples of how we can market your business with powerful copywriting that gets results.

Why Do I Need a Professional Marketing Writer?

Most small business owners believe they can effectively market themselves. They have a superior product and/or service, and they assume that the money will start rolling in by simply "announcing" it to the world.

Unfortunately, it's not that simple. Business owners know their business and their products/services better than anyone. So, they throw a brochure together, make a couple hundred copies, send them out, and then wonder why the phone isn't ringing.

Usually it's because the copy is flat and doesn't compel the potential customer to take action, regardless of how great the product or service is.

Consider:

- When a pipe breaks in your home, you call a professional plumber
- When your car breaks down, you call a professional mechanic
- When your home needs a new roof, you call a professional roofer

You let the professionals take care of your property, but do you let the professionals take care of your business?

One of the biggest mistakes a small business owner makes when he is trying to increase his client base is to try to do the marketing himself. Something as seemingly simple as a poorly written Web site can be the difference between attracting and landing 50 new customers vs. 5 new customers.

In her article Ten Reasons Why You Should Hire a Professional Writer, Laura Spencer not only describes why you should hire an expert to write your marketing materials. She also discusses the pitfalls and unnecessary challenges you will face if you don't.

But it's easy to avoid becoming a statistic. You just need a proven, highly effective marketing writing firm to make sure the marketplace knows why they desperately need your products and services. Novo specializes in versatile and vigorous marketing writing that helps businesses grow, increase revenue and, ultimately, prosper.

Novo's strategic marketing solutions are designed to fit your unique business needs. We deliver creative results to help you attack your market, communicate your value, and sell your products and services.

You're passionate about growing your business. Novo is passionate about creating dynamic marketing copy that sells your products and services. Let's close the gap between your needs and our solutions.