Launch of Business Optimization Program (BOP)

In a press release we recently publicized the launch of Novo Writing’s Business Optimization Program (BOP) to increase clients’ exposure online and reach their target audience quickly and more effectively. The article marketing program is perfect for small businesses that want to attract customers who are already searching for their products and services online. The BOP helps clients drive more traffic to their Web sites and increase sales through a methodical process that understands, attracts, and persuades their target audience.

The BOP article marketing program includes:
• Performing keyword research to identify the keywords a client’s target audience is searching online to find the products and services they offer. Once keywords are determined for the ongoing article marketing campaign, clients can use them in their own social networking (such as Twitter, Facebook, LinkedIn, etc.) to attract the search engines and even more customers.
• Writing two unique, relevant, keyword-rich articles per month on topics of interest to the client’s target audience. Each strategic and compelling SEO article is written to “feed Google” and captivate customers.
• Submitting SEO articles to online directories where they are picked up by Google and other search engines to spread across the Internet. The reach of the BOP improves over time as more and more sites continue to add the SEO articles to their databases.
• Repurposing SEO articles as email newsletters clients can send to their mailing lists to multiply their marketing success. The BOP includes this newsletter service free of charge so clients can reach an even larger audience without spending any extra time or money.
• Tracking results so clients can measure the results of the BOP and overall SEO copywriting success.

Download the BOP brochure here.

Want to read the entire press release? Click here to view the “Los Angeles SEO Copywriting Firm Launches Article Marketing Program” press release.

Share Your Success Stories

Have you helped a client save money? Has your service improved the way a client does business? Has your product solved a client problem?

If you’re in business, there’s a good chance you’ve made a positive impact in the lives of your clients. Even if the above examples don’t directly apply to your business, you probably have your own story of how you achieved success with clients in meaningful ways. Why not share that success in a powerful, well-written case study?

How Do They Work?

Case studies are excellent marketing tools because they enable you to demonstrate your expertise in a very specific and measurable way. They give you the opportunity to tell a compelling story of how you solved a client’s problem, and provide statistically-relevant “evidence” to support your “case.” When they read your case studies, prospects very quickly understand the value you provide and are more likely to purchase your products and/or services.

The Novo Difference

Novo energizes your success story to dynamically communicate your client’s business challenge and sell your solution. Our case studies strengthen your brand, promote you as a business that takes action to help your clients and, ultimately, influence client buying decisions. Novo’s goal is to turn your potential clients into loyal clients for life.

But Novo doesn’t just write great case studies for our clients. We don’t just “report” the news. We “make” the news as well. Click here to read a short case study on how a Novo email marketing solution helped a client drive more traffic to its Web site.

What Do I Do With My Case Study After Novo Writes It?

There are many ways to use case studies as effective, results-driven marketing collateral. One of the best ways to gain the most exposure for your case study is to put it on your Web site as a downloadable PDF. Make it a free gift when people register on your site so you can quickly and easily grow your mailing list. You can also print it up and distribute it at client meetings, add it to your media kit, include it in a direct mail campaign, etc.

Now What?

The opportunities are endless. Time is not. For a limited time, Novo is offering 10% off the project cost of a case study for your business. Do you have a success story? Want to share it with the world and "wow" prospects? Contact Novo today at 714.335.5677, email us at info@novowriting.com, or visit us online at www.novowriting.com.