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Copywriting • Copyediting • Business Optimization Program

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Copywriting and Internet marketing performance.

Case Studies

Want These Seo Results?

Are You Growing Your Business Like THIS in 2010?

Friday, January 15, 2010

What are your marketing goals for 2010? Do you have an experienced copywriter who can help you achieve those goals?

It's not a rhetorical question.

Your success this year depends on how well you can beat your competition to your customers.

Think of your largest competitor. What is their marketing plan this year? Are they using online strategies to win new business?

If they know what they're doing, yes! If not, they simply are going to lose customers and lots of money to the company that is doing all of the right things online.

Don't you want to be that company?

Of course you do (this one's rhetorical)! This year Novo Writing is excited to offer our innovative Business Optimization Program (BOP). The BOP is an article marketing program that attracts customers who are already searching for your products and services online. It's the most powerful and effective way to connect with your target audience and drive them to your Web site.

Download the BOP brochure or visit the BOP Web page to learn more.

Several clients experienced the BOP's success in 2009, and will see even better results in 2010 as the program continues to gain momentum.

Some of the results for one BOP client include:
• Increasing the total number of Web site visits by 91% and the number of unique visitors by 30%
• Increasing the number of Web pages viewed per visit by 83%
• Ranking on the first page of Google for over 100 keywords relevant to the client's products and services
• Achieving first-page rankings for several Web site pages that didn't appear in search results prior to the BOP's implementation
• Saving the client money and increasing its exposure by repurposing the articles as email newsletters at no extra cost
And this is just the beginning. The BOP will continue to reap rewards each and every month.

Let us help drive tons of targeted traffic to your Web site this year. Make 2010 the year you get ahead--and stay ahead--with a proven online marketing program.

If you're serious about increasing your online exposure, Web site visitors, and sales in 2010, contact Novo Writing today. We can begin the BOP for your business this month.

As always, the consultation is FREE. We'll fill you in on all of the details so you can see how the BOP can grow your business.

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Why Do I Need a Professional Marketing Writer?

Friday, February 27, 2009

Most small business owners believe they can effectively market themselves. They have a superior product and/or service, and they assume that the money will start rolling in by simply "announcing" it to the world.

Unfortunately, it's not that simple. Business owners know their business and their products/services better than anyone. So, they throw a brochure together, make a couple hundred copies, send them out, and then wonder why the phone isn't ringing.

Usually it's because the copy is flat and doesn't compel the potential customer to take action, regardless of how great the product or service is.

Consider:


- When a pipe breaks in your home, you call a professional plumber

- When your car breaks down, you call a professional mechanic

- When your home needs a new roof, you call a professional roofer


You let the professionals take care of your property, but do you let the professionals take care of your business?

One of the biggest mistakes a small business owner makes when he is trying to increase his client base is to try to do the marketing himself. Something as seemingly simple as a poorly written Web site can be the difference between attracting and landing 50 new customers vs. 5 new customers.

In her article Ten Reasons Why You Should Hire a Professional Writer, Laura Spencer not only describes why you should hire an expert to write your marketing materials. She also discusses the pitfalls and unnecessary challenges you will face if you don't.

But it's easy to avoid becoming a statistic. You just need a proven, highly effective marketing writing firm to make sure the marketplace knows why they desperately need your products and services. Novo specializes in versatile and vigorous marketing writing that helps businesses grow, increase revenue and, ultimately, prosper.

Novo's strategic marketing solutions are designed to fit your unique business needs. We deliver creative results to help you attack your market, communicate your value, and sell your products and services.

You're passionate about growing your business. Novo is passionate about creating dynamic marketing copy that sells your products and services. Let's close the gap between your needs and our solutions.

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