Novo Writing & Editing Solutions Turn "Lookers" Into Buyers
Novo creates fresh copy to energize your marketing materials and effectively communicate your brand and value to the marketplace. We strive to give you a voice that is exciting, exact, and exceptional.
Our dynamic writing delivers creative results.
But Novo’s service offering goes even further than that. We’ve developed strategic partnerships with other marketing resources (such as graphic, designers, Web designers, Internet marketers, etc.) to provide you with a total marketing solution.
Think of Novo as a one-stop-shop where creative thinking and tangible results come together to provide you with a consistent brand identity, persuasive copy that sells products and services, and a marketing strategy that presents you as a forward-thinking leader in your industry.
If you can write it, we can edit it.
In addition to writing, Novo edits existing marketing materials to give them new life, to correct problems such as bad grammar and sentence structure, and to update information about your company, products/services, etc. Novo’s editing expertise extends beyond marketing to also include editing fiction and non-fiction book manuscripts.
Copywriting
If you’re here, it’s probably because you’re looking for a professional copywriting firm to help craft your current and future marketing materials.
Novo’s core strength is the ability to grasp complex ideas quickly, research the necessary information, and then combine skillful writing with marketing knowledge to create copy that is proven to sell products and services.
We like to think of copywriting as both a science and an art. It’s about using the right words to communicate a clear and persuasive message to the right audience.
The science of copywriting is understanding the audience to whom you wish to sell. The art of copywriting is choosing the right format and words to use to specifically target that audience.
Novo has the experience and expertise to deliver sharp, quality copy for a wide variety of projects, including:
| • Brochures | • Web site content | |
| • Press releases | • Proposals | |
| • Sales/product sheets | • Case studies | |
| • Ads | • Email marketing | |
| • Direct mail | • White papers | |
• Articles • Sales letters |
• Flyers • Newsletters |
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• Bios |
• SEO content |
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• Blogs |
• Book editing |
The best thing about having Novo write your copy is knowing that one of the key—if not the most important—aspects of your project is in the hands of a copywriting firm who you can depend on to write marketing copy that sells.
We take all of the guesswork out of your marketing project and guarantee your complete satisfaction. With the ability to write for virtually any industry and for any type of project, Novo is a trusted partner that will deliver the desired result on time and within budget.
Copyediting
Simply put, copyediting is the process of revising a document to correct style and content errors. This is a meticulous process in which Novo ensures that all aspects of a given document adhere to proper English, which entails correcting, among other considerations:
- Grammar
- Sentence structure
- Spelling
- Punctuation
- Style
- Tense
We take great care to perform the research to gather information and verify references, when necessary, as well as edit for overall continuity, meaning, and sense. An important thing to remember is that a good copyeditor only makes changes to improve the copy and always preserves the original meaning of any given idea, sentence, or passage.
Many companies use a standard style guide (e.g., The Chicago Manual of Style or The Associated Press Stylebook), while others maintain a “house” guide that is often unique to the way a company wishes to present itself stylistically.
Unless you have a preference or a house style guide, we adhere to the standards set forth in The Chicago Manual of Style, which we believe to be the best guide for disseminating your company’s marketing messages.
Resources
As a full-service copywriting firm, Novo has access to some of the best resources you may also need to complete your project. We can manage a project from start to finish as your single point of contact or, if you prefer, we can simply refer you to an approved firm to assist you with other creative and professional services. Novo’s resources include:
- Graphic designers
- Web designers
- Marketing consultants
- Internet marketing specialists
- Providers of promotional products
- Printers
- Photographers
- Business coaches
For more information, contact Novo today to discuss your project(s) and get a free, no-obligation cost and time estimate.